ABOUT
Brief
NETA Auto Ampang is a flagship showroom for an emerging EV brand in Malaysia, designed to merge digital innovation with real-world customer experience. The concept revolves around a central axis display area flanked by key functions — test drive reception, handover bays, lifestyle display, after-sales service, and a café lounge — creating a seamless journey from interest to ownership.
The façade features a clean modular layout with full-height glass panels to emphasize transparency, while the interior combines warm wood textures and ambient lighting to soften the typical cold, mechanical feel of traditional showrooms.
Location :
Jalan Ampang, Kuala Lumpur.
Square feet :
10000sqft
Date :
Completed in October 2024
Team :
Design : Phase 22 design
Build Support : Rachel Lee
Challenge
The main challenge was to integrate digital-forward branding into a conventional automotive program without compromising flow or functionality. Space allocation was tight, especially for the EV charging bay, service workshop, and dual-sided lounge area. Each zone required precision in lighting, material balance, and layout planning to avoid congestion while still delivering a premium experience. Additionally, the outdoor café area needed to address heat and sunlight exposure while maintaining comfort, greenery, and brand visibility for customers waiting on service appointments.
