ABOUT
Brief
Located in a bustling urban district, Jim’s Recipe sets out to reintroduce artisanal baking through an engaging and approachable storefront. The space had to accommodate heavy product display and fast customer movement without losing a sense of friendliness and charm.
Clear zoning, brand visibility, and an intuitive path from entrance to counter were critical to support high foot traffic and smooth daily operations. At the same time, the brand's playful identity needed to shine visually without overwhelming the product.
Location :
Kota Kemuning, Selangor
Square feet :
1200sqft
Date :
Completed in January 2021
Team :
Design : Phase 22 design
Build Support : Bis Consultant
Execution
The space merges industrial clarity with warm brand personality—featuring a robust palette of cement render, stainless steel accents, and soft wood tones. Lighting is strategically layered to enhance the golden hues of fresh bakes, while ceiling exposure and glass framing keep the compact store feeling open. Branding elements are subtly embedded within architectural lines, allowing the bread to be the hero, while still reinforcing identity at every customer touchpoint.
